Pepe Saya is the ultimate butter to cook with, and not just serve with bread. When you heat cultured butter the flavours are released… this is something that most chefs don’t know. The butter is also perfect for pastry. The pastry chefs that are currently using it and succeeding have had to alter the recipe slightly to adjust to different water activity in the butter.

Customers aren’t booking a table at a particular restaurant because they serve Pepe Saya butter; they’re booking that table based on the reputation of the establishment. I see our product as part of that great experience, and once people started understanding this in more detail, our phone started ringing. At this present time foodservice makes up approximately 70 percent of Pepe Saya Butter Co.’s total revenue, the other 30 percent is shared between online, retail and our farmers markets.